REACH 15 CAPTIVE COMMUTERS
FOR A SINGLE QUARTER (25¢)
No arbitrary monthly retainers. No paying for scrolled impressions. You only invest when your audio spot airs inside a moving vehicle carrying an estimated 15 passengers (and usually more!).
Zero skip buttons. Unlike social media feeds where >85% of users scroll past muted in <2 seconds, transit passengers absorb your full audio drop in an enclosed cabin.
Agency Media Metrics (CPM Breakdown)[View Specs +]
*Note: Digital feed CPMs measure a 1-second muted scroll. A completed 15s sound-on video on Meta costs $25–$50 effective CPM. Transit Wave delivers 100% completed cabin listens.
WHY < 1¢ PER COMMUTER
BEATS "CHEAP" DIGITAL IMPRESSIONS
A digital impression logged for 1 second on a muted smartphone screen is not the same as a 15-second audio spot echoing inside an enclosed cabin. Here is the honest math.
10 Vehicles × 7 Days
At 8 trips per vehicle per day, a 1-week test delivers 560 trips and 1,120 unskippable ad drops.
Sound-Off Feeds
Meta logs an "impression" when an ad appears for 1 second. But with local data tariffs, >85% of mobile users browse with sound muted.
No Empty Runs
With fuel at $1.60+ USD, Harare kombis never cruise empty. Drivers only depart ranks when 100% full (15 seated baseline, plus corridor turnover).
| Platform | Entry Spend | Sound & Attention Quality | Cost Per Real Listener |
|---|---|---|---|
| Social Feeds (Meta / TikTok) | $10 – $20 test | Swiped past in <2s; 85%+ sound-off to save data | 2.5¢ – 5.0¢ / completed view ($25–$50 CPM) |
| Commercial Radio (Star / ZiFM) | $500 – $1,500+ | Passive background; listeners switch stations during 8-ad blocks | High entry; broad un-targeted city wastage |
| Highway Billboards | $450 – $800/mo | 3-second drive-by glance at 60 km/h; zero audio recall | Unmeasured passive glance; heavy print fees |
| Transit Wave (Core Bookend) | From 25¢ / trip | 100% captive enclosed cabin; native audio ducking; zero commuter data | < 1¢ ($0.008 USD) / verified captive listener |
CHOOSE YOUR INSERTION TIER
Designed for growing local businesses, clinics, schools, and retailers who want maximum frequency and brand top-of-mind across commuter routes.
- 2 Audio Plays per commuter journey (Departure + Arrival)
- Averages 15 seated listeners per run (18+ with corridor turnover)
- Cost per listener: $0.008 USD (< 1 US cent per passenger)
- 15 or 30-second audio drop duration
- Audio ducking (-18 dB attenuation) included
Triggers footfall the moment commuters approach your storefront. Perfect for bakeries, food outlets, money remittance booths, and auto spares.
- 2 Audio Plays (1 Departure + 1 Dynamic GPS Trigger)
- 300m GPS radius trigger approaching your physical shop
- Cost per listener: ~1.1¢ USD for hyper-targeted footfall
- Airs right as passengers get ready to step onto pavement
- Verified offline GPS telemetry audit receipt